MPA Announces New Strategic Plan
Thursday, October 27, 2016
MPA's new Strategic Plan was presented at the MPA Annual Conference on Saturday, October 29. In case you missed it at the conference, the plan is presented below.
Massachusetts Psychological Association Strategic Plan
Created by the MPA Strategic Planning Task Force, April 2016
Approved by the MPA Board of Directors, June 2016
The purpose of the MPA Strategic Plan is to define MPA's primary strategic goals and focus on taking steps towards accomplishing those goals in the next three years.
Mission Statement: The purpose of the Massachusetts Psychological Association is to advance psychology as a science, as a profession, and as a means of promoting human welfare.
Strategic Goal #1
Streamline governance and modernize operations.
Strategic Goal #2
Increase and diversify revenue.
Strategic Goal #3
Broaden the diversity of membership (cultural, ethnic, professional specialties, career stage).
Strategic Goal #4
Promote member engagement and build professional community.
Operational actions were determined as steps to achieve each goal.
Strategic Goal #1: Streamline governance and modernize operations.
1.a. Increase accountability for specific appointed and elected roles.
1.b. Review the structure of the Board of Directors.
1.c. Review and evaluate the committee structure and define committee roles, responsibilities, and expectations.
1.d. Review and continually update the major Association activities.
1.e. Develop a technology plan for the Association.
1.f. Review decision-making protocol and responses to emerging issues to nimbly act on challenges and opportunities.
1.g. Create an organizational policy and procedure manual.
Strategic Goal #2: Increase and diversify revenue.
2.a. Articulate the member value proposition and explore new benefits including practice tools.
2.b. Enhance membership recruitment and retention
2.c. Identify non-dues revenue
Strategic Goal #3: Broaden the diversity of membership (cultural, ethnic, professional specialties, career stage).
3.a. Ensure that cultural competency is integrated in the implementation of strategic goals.
3.b. Create marketing and outreach strategies for under-represented groups.
3.c. Consider updating the membership application and/or renewal form to include demographics.
3.d. Collect data on potential membership markets.
Strategic Goal #4: Promote member engagement and build professional community.
4a. Develop and market opportunities for member involvement in the organization.
4b. Implement the mentorship program.
4c. Create regional opportunities for members to connect.
4d. Strategically tie committee activities and structure to broader member involvement.
4e. Facilitate feedback from the membership on a regular basis.
History of the process of the creation of this strategic plan:
The MPA Board of Directors appointed a Strategic Planning Task Force in fall 2015, Chaired by President-Elect Dawn Cisewski. The Task Force members were: Steven Broder, Ph.D., Jonathan Brush, Ph.D., Julie Cappella, Psy.D., Chair Dawn Cisewski, Psy.D., Jaine Darwin, Psy.D., Sean Flanagan, M.A., Charmain Jackman, Ph.D., Steve Nisenbaum. Ph.D., J.D., Daphne Papadopoulos, Psy.D., Abbie Seibert, Ph.D., and Brian Doherty (plan facilitator and non-voting task force member).
The Strategic Planning Task Force met three times and communicated via email in between meetings. They also updated and sent a member survey to all MPA members, and reviewed the results prior to and during the strategic planning retreat, which was held on April 3, 2016.